Case Studies

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Safer Road Use

Client: Northern Territory Government
Challenge: Expose the Northern Territory community to road safety
messages without imposing a feeling of restriction on them.

 

Safer Road Use was created to trigger social change and promote
responsibility for safer road use and to collectively reinforce
changes in the laws regarding speed limits, seat belts, drink
driving and the introduction of a points system.

 

Sprout and Creative Territory worked together to encourage the
community to get more involved in the solution and take
responsibility for their actions.

 

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