1. Title of story
2. Was the story PRIMARILY about Widgets'R'Us?
Yes
No
We were commenting about something else
3. Day
-- Please Select -- 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
4. Month
-- Please Select -- January February March April May June July August September October November December
5. Year
-- Please Select -- 2007 2008 2009 2010
6. Media type
Print
Radio
TV
Online
7. What was the tone of the article with regard to YOUR COMPANY?
Positive
Neutral
Negative
8. What was the subject matter? (Select all topics covered)
Widgets
Training programs
Employment issues for widget making
Uses for widgets
Widgets'R'Us CEO or board member
Widgets'R'Us other staff member
Bill Bloggs, CEO, corruption charges
Mrs Bloggs' affair with the CFO
Other
9. Who was quoted in the story?
CEO
CEO's wife
CFO
Board member
Shareholder
Local politician
Government (state or Commonwealth)
Customer
Competitor (please name below)
Community member
Other (please list all)
10. Were any of the following key messages included?
Widgets'R'Us produces high-quality widgets
Widgets'R'Us values its people
Widgets'R'Us is a leader in the engineering field
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