Creative Territory scoops pool at PRIA NT awards
15 September 2007
Creative Territory is celebrating its success after winning three awards at the NT State Awards for Excellence awarded by the Public Relations Institute of Australia.
The Creative Territory team won two Gold Awards and a Highly Commended Award.
Gold Award for a Pro Bono campaign: In conjunction with Anya Lorimer from Sprout and Michael Hawkes from Captovate, we researched, developed, implemented and evaluated a campaign to rebrand and promote the Darwin Speedway in 2006. The campaign saw the NT Sprint Cars become the “Chariots of Thunder” and a massive increase in patronage at the Speedway. We were delighted to carry out this work on a voluntary basis to launch the Creative Thinktank – a unique partnership of creative brains working to deliver the best creative work in the Territory. Download the full case study here.
Gold Award for Community Relations: Last year Darwin City Council needed to resurface Mitchell Street and wanted to make sure it had the least impact possible on business and residents. So it commissioned Creative Territory to work with it to keep people informed about the works and engaged in the process. We used a combination of old fashioned footwork and new tools, including SMS, to get the message out there. It’s great to work with an organisation that is committed to real consultation with the people and businesses who will be affected by change so the best result can be achieved for them. Darwin City Council’s commitment has paid off with this recognition for its efforts. Download the full case study here.
Highly Commended Award for Issues Management: Early this year we worked with the Australian Department of Health and Ageing to undertake community and stakeholder engagement as part of the rollout of Opal Fuel in Alice Springs. The campaign included the Toyota Trek to the Centre – a 5700 km trek across and around the Territory with Tiwi footballer Dean Rioli to prove that non-sniffable Opal fuel is safe and reliable. During the course of this project we met some amazing Territorians who were committed to stopping the tragedy of petrol sniffing. This award belongs to all of them! Download the full case study here.
We believe success comes from forming a true partnership with clients to get real results. What really counts is that the Speedway was able to attract more people to its events, that Mitchell Street stayed open for business throughout the roadworks and that lives are being saved with the introduction of Opal fuel in Alice Springs. We are proud of the small part we have played in these projects.
State awards are judged and benchmarked nationally and winners go on to compete for the national Golden Target Awards.
