Making our roads safe over Christmas

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24 November 2009

 

Transport Minister Gerry McCarthy today launched a $143 000 television and print campaign urging Territorians not to make the mistake of drinking and driving this holiday season.

 

The campaign was created by Creative Territory and Sprout and challenges Territorians to understand that drink driving is a choice, not bad luck or an accident.

 

The series of three TV advertisements and supporting newspaper ads encourage Territorians to recognise that the moment they make the decision to drink drive is not when they get behind the wheel but well before that.

 

 

The campaign is part of a combined approach in which the Department of Planning and Infrastructure has partnered with Territory police and TIO to make the roads safer for all Territorians this Christmas.

 

For more information about the campaign, or if you can't access YouTube at work click here to see the campaign TV and newspaper advertisements.

 

To view Point of No Return: Shame on YouTube click here.

To view Point of No Return: Knocking Off Early on You Tube click here.

To view Point of No Return: Bad Party on You Tube click here.