Creative Territory

Alice Springs Solar Cities Bid

A consortium led by Alice Springs Town Council is one of the shortlisted bidders for the Australian Government’s Solar Cities Program. The detailed business case required the development of a Marketing and Communications Strategy.

Creative Territory was contracted to develop this strategy, along with a community engagement plan that could be rolled out if the Alice Springs-based consortium is successful in becoming a Solar City.

The strategy and detailed documentation were developed by Creative Territory in Darwin, 1600km away from the bid team in Alice Springs.

“It’s a perfect example of how technology allows us to work across vast distances,” Creative Territory Managing Director Tracy Jones says.

“Flying to Alice Springs to meet face to face with Consortium members was out of the question, from both a time and cost perspective. I’m sure some of the consortium members were a little nervous in the beginning about whether we could deliver something as personal as the community engagement strategy from Darwin.

“I’ve spent a lot of time in Alice Springs over the years for both work and pleasure, so I had a good understanding of the local area, what makes it so special and the unique advantages Alice Springs offers as a Solar City.”

Being based in Darwin and with affiliates in Sydney and New Zealand, Creative Territory is well prepared to use technology to work across vast distances.

“It’s something you get good at after 18 years living and working in Darwin,” Tracy says.

“We even have a generator back-up in our office so we can keep our link with the rest of the world if we lose power in a cyclone. You learn to work in the environment around you!”

The Alice Springs bid was a winner, with the Prime Minister announcing Alice Springs as an official Solar City in April 2007.

Creative Territory can provide a comprehensive marketing and communication strategy development service regardless of where you are. To find out more, contact us.