Case studies

McArthur River Mine Community App

The MRM Community App was developed by Creative Territory to help the mine stay in touch with people when traditional communication systems fail, such as power outages and cyclones. Anyone with a smart phone can download the free app from iTunes, GooglePlay or the Amazon App store. 

In addition to information about the site and accommodation village, the app has handy tools that allow people to lodge maintenance requests, send a suggestion or subscribe to the mine’s quarterly magazine. You can even see what’s on for dinner at the village tonight with the weekly menu. 

The App has been downloaded 1500 times and has won four awards – A Golden World Award from the International Public Relations Association, an Award of Excellence from the United Kingdom Institute of Internal Communication, a State Excellence Awards from the NT Public Relations Institute and a Highly Commended in the PRIA Golden Target Awards. It has also been featured in public relations text books in the United Kingdom.