Social Performance Management
I help leadership teams build trusted relationships with the people that matter to their business in good times and bad.
WHO I AM
My name is Tracy Jones. I am a strategic engagement and social performance specialist with executive experience across mining, consultancy and government sectors.
I've lived and worked in the Territory for almost 40 years and have a proven track record as a senior leader in stakeholder engagement, human rights, cultural heritage management and Indigenous employment and engagement programs.
In 2006, I established Creative Territory, providing strategic counsel to boards, CEOs and leadership teams across a diverse range of industries, including mining, government, insurance, not-for-profits and public policy.
I spent 13 years working for global resources company Glencore at its McArthur River Mine operation, six years as a consultant and seven years on the senior leadership team leading the social performance and human rights functions.
As the Chair of Women in Resources in the Northern Territory, I am a passionate advocate for gender diversity in typically male-dominated industries.
WHAT I DO
Crisis Leadership
Social Performance
Social Performance
Understand the full lifecycle of a crisis through our "Resilience to Recovery" Framework.
Strengthen your organisation's crisis readiness.
Guide your executive team through the first critical hours of a crisis.
Restore trust, stability and performance after the shock.
Social Performance
Social Performance
Social Performance
Gain a deeper understanding of your community of influence through critical analysis.
Understand the risks and impacts that are important to you and your stakeholders.
Ensure your business practices are aligned with the United Nations Guiding Principles on Business and Human Rights.
Stakeholder Engagement
Stakeholder Engagement
Stakeholder Engagement
Build trusted relationships with the stakeholders that matter to your business through effective stakeholder engagement.
Prioritise strategies that will make a difference.
Leverage proven experience in Indigenous relationship building.
Track your performance and adjust strategies using proven methodologies.
Corporate Affairs
Stakeholder Engagement
Stakeholder Engagement
Grow your reputation through broad and targeted strategies.
Prepare your team to go into media interviews with confidence.
Enhance your brand.
Measure your impact to understand where you stand against your industry peers or market competitors.
WHAT I VALUE
PASSION: I am passionate about creating meaningful impact through my work. Whether leading strategic communications, building stakeholder relationships or mentoring others, I bring energy and purpose to every project.
INTEGRITY: Honesty, transparency and authenticity build trust. I say what I will do and do what I say. I thrive on collaboration and believe in the power of clear, inclusive engagement to drive positive outcomes for organisations and communities.
RESILIENCE: Strong performance is best achieved by understanding salient risks and building strategies to meet those challenges. Resilience comes from taking a risk-based approach to performance.